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MEDIA RELEASE
Appointment of a new Executive Director Commission du tourisme acadien du Canada atlantique
September 9, 2016 – Moncton, N.B.: The Commission du tourisme acadien du Canada atlantique (CTACA) brings together tourism industry stakeholders offering an Acadian product and operates in Acadian areas of the Maritime Provinces (Prince Edward Island, New Brunswick and Nova Scotia).
The CTACA’s mandate is to showcase a fully integrated Acadian tourism industry in Atlantic Canada. Created in 2001, CTACA (Acadian tourism commission for Atlantic Canada) is recognized as a ‟Product Club” by the Canadian Tourism Commission. It operates in partnership with the tourism departments of three of the Atlantic Province, Atlantic Canada Opportunities Agency (ACOA), the Societe Nationale de l’Acadie and Parks Canada.
Through a dedicated marketing strategy, CTACA showcases the Acadian Tourism product, specifically, the ‟Acadie brand”.
In order to go forward and keep its stature as the Maritime Provinces ‟Acadian Product Club”, the CTACA Board of Directors has appointed Mrs. Myriam Léger as its new Executive Director. Mrs. Léger has strong experience in tourism, marketing and public relations. Along with bringing new perspectives to CTACA, she will build upon the work already done since the creation of CTACA’s Acadie brand.
Prior to this appointment, Mrs. Léger spend more than ten years as Public Relations Officer for the Village historique acadien. During her tenure, Myriam was instrumental in strengthening the VHA’s relationships with communities and local partners. Positioned as one of the leading tourism attraction in New Brunswick, the Village historique acadien has always strived to maintain its position as award-winning attraction and leader in the tourism field.
We are very happy about this appointment and are convinced Myriam will step up to the numerous challenges the tourism industry will be facing in the future.
Information and Interviews: Paul d’Entremont, Chairman, CTACA Board of Directors, (902) 762-2074, paulc.dentremont@gmail.com

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